Southpole

Southpole is one of the brands that helped define 2000s streetwear. Founded in New York in 1991, it became known for its oversized fits, baggy jeans, heavyweight hoodies and bold embroidered logos. During the Y2K era, Southpole was everywhere - from hip - hop videos and skateparks to everyday street fashion - and became a go-to brand for anyone who loved oversized silhouettes and urban style.

Over the years, Southpole has earned its place as a true Y2K classic. While fashion trends have come and gone, original Southpole pieces are now more popular than ever among vintage collectors and people looking for authentic early 2000s clothing. Their unique fits and unmistakable designs capture the look of an era that continues to inspire today's streetwear scene.

Many fans also recognize Southpole from Breaking Bad. Throughout the early seasons, Jesse Pinkman regularly wore Southpole hoodies, jackets and graphic pieces, perfectly matching his laid-back streetwear style. His outfits introduced the brand to a new generation of viewers and helped keep Southpole closely associated with Y2K fashion long after its original peak.

Since every piece is authentic vintage, each item is one of one. Once it's sold, it's gone for good and very unlikely to be available again. We regularly add new Southpole arrivals, so if you find something you love, don't wait too long.